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Q&A: Managing Company Stock

Q&A: Managing Company Stock

If you’re reading this article, you’re probably holding onto a large position in your company stock which has either come from you building a business from scratch, or you’ve received it as part of your employment compensation package.

Our goal in this article is to answer some questions you may have about stock concentrations, how they can affect your wealth today, and why diversifying away from them can help you in the future.

What is the F.A.M.E. Principle and why is it crucial to avoid falling into the trap of invincibility?

The F.A.M.E. Principle is a useful acronym to remind individuals with stock-based compensation plans that the benefits derived from the bull market shouldn’t be underappreciated. 

Chance favors the prepared mind, and those with large concentrated equity positions need to manage their vested stock exposure just as they manage their career. For those fortuitously aligned with company stock, don’t get caught in the misconception that the same pace to stock appreciation would necessarily continue nor that the value of existing stock won’t erode. That could be an error. 

Rather than ignore that markets can and will be volatile, consider taking a few chips off the table. Re-allocate your hard-earned capital towards building a diversified portfolio which might better stand the test of time.

This period really is compared mostly to the late 1990s. At that time period, it was pretty helpful to use the quote, “Don’t confuse brilliance with the bull market.” So whereas patience is certainly rewarded when fundamentals dictate the market might be in a trough, one needs a different mindset when the broad indicators illustrate we could be closer to the upper end on historic measures.

If you’re interested in reading an article on the F.A.M.E. Principle, click the link here.

How should an investor factor in the risk of their single stock in the context of their broader investment portfolio?

It’s not unusual that your employee stock might be the majority of your net worth in the early innings of your career. What we often recommend in a client consultation is that over time, a single stock shouldn’t be larger than 25% of the entire portfolio. Numerous inputs factor in the decision, including age, capital gains within a tax bracket, and of course, the expected path of the underlying company. By all means, one size does not fit all. 

If you don’t have a broad portfolio outside your company stock, you can’t derive your targeted concentration percentage. Hence, we suggest one consider using a portion of their vested company’s shares as feed stock to build that portfolio. Just as one should contribute to a 401(k) to take full advantage of your employee contribution, one might consider it a parallel exercise where you are occasionally trimming against your position during open trading windows. We rarely recommend large liquidations, but do suggest having a system in place for the dual purpose of diversifying while building your investment nest egg.

How have stock concentrations become a huge driver of wealth today?


Since 2019, we’ve witnessed a very healthy market with a remarkable surge in initial public offerings (IPOs) from companies such as Pinterest, Uber, Lyft, and Beyond Meat. Such long-awaited and quite successful deals created what, Mark Strahs, Sand Hill's Co-Chief Investment Officer and Shareholder, calls “a bit of a frenzy in the market with many investors essentially tripping over themselves to chase new fresh deals with fresh capital in hopes of finding the next Tesla.”

Why is diversifying away from stock concentrations so important?

Diversification away from company stock–which is often the majority of your net worth in the early innings of your career–allows you to derive your targeted concentration percentage. It’s important to understand the potential tax ramifications and estimated net proceeds you could receive from any given investment scenario.

How does Sand Hill approach diversifying away from company stock for their clients?

We strive to simplify the overall equity picture in a really digestible format and eliminate the added stress that often comes from navigating their company’s online equity portal. Our clients appreciate seeing all of their equity components in one place including RSUs, non-qualified stock options, incentive stock options, ESPP, and performance stock units, which are some of the more common forms of equity compensation.

Through this equity dashboard, we include the estimated tax consequences of selling short-term versus long-term. We often consult with the client’s tax professional to make sure we are working with accurate figures. Once that is all constructed, we test out the impact of selling at a range of prices, allowing our clients to clearly understand the potential tax ramifications and estimated net proceeds they could receive from each scenario.

Our wealth managers partner with our investment team to help clients understand how Wall Street views their company, which can differ from their perspective within the company. In this way we can incorporate our investment team’s insights into the decision-making process.

At the end of the day, each of our clients have their own long-term goals in mind, and we help them better understand how taking these steps to diversify will help them achieve those goals.

How does Sand Hill manage concentrated equity positions?

We aren’t robotic when it comes to managing stock positions. We run in individual equity strategies, so individual stocks are a big focus at Sand Hill. When managing concentrated equity positions, we monitor the companies and their peer group, listen to the conference calls, really track the fundamentals to make sure we have a good sense and an opinion and when to consider trimming against a holding. 

As it relates to freely tradable stock, not restricted by employee trading windows, we do also consider other processes, including using option strategies and exchange funds to help in the diversification. What we try to avoid is reducing exposure based on emotional reactions when a stock might be under excessive pressure for the wrong reasons.

If you have any further questions regarding your stock concentrations, please contact us to schedule an appointment with one of our wealth managers.

Read our full article on this topic here!

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